Responsible Franchising is Our Collective Responsibility

Date
12-11-2023

Aaron Harper, CEO of Rolling Suds, offered his Four Pillars of Responsible Franchising as guideposts for the franchising industry, which are described in the LinkedIn article as:

"Setting Clear Expectations: Responsible franchising requires painting a realistic picture of what the franchisee can expect after signing the franchise agreement. Honest communication about challenges, timeframes, and potential hurdles fosters trust, aligns aspirations, and lays a solid foundation for a successful partnership.

Capital Adequacy: Responsible franchising involves meticulous planning, ensuring that there's sufficient capital to not just sell franchises, but to support the growth expected from them.

Choosing the Right Franchisees: Handpicking franchisees is an art that defines responsible franchising. It's about finding individuals who resonate with the brand's ethos, have the right skills, and align with long-term goals. Each franchisee should be a strategic partner, someone who believes in the brand as much as the franchisor does.

Sustainable Growth: Responsible franchising begins with a responsible growth strategy. The growth of a franchise should be like a well-paced marathon, not a sprint. Sustainable growth ensures each franchisee receives the attention, training, and support necessary for success."

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