Advisory Board Podcast: How to Build a Successful Franchise Brand


"On this week of The Advisory Board Podcast, Dave Hansen meets up with Aaron Harper where we:

1. Learn about the infrastructure and support needs for launching a franchise system, which involves two separate businesses - the franchisors and the franchisees.

2. Understand the importance of focusing on the success of franchisees and providing them with the necessary support to thrive.

3. Discover the various tools and suppliers needed to support franchisees, including a call center, marketing partner, coaching operator, and more.

4. Explore the costs involved in launching a franchise system, such as franchise documentation and registration fees, marketing expenses, staffing costs, and more. and

5. Learn about the process of successfully staffing a franchise system and supporting franchisees from day one, including the need for a wildly successful first 10 franchisees and grooming FSOs." Check out the video below!

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